[JP] JR Tokai Maglev Marketing
Posted: 4. Apr 2023, 01:08
JR Tokai and Benesse to hold competition for a "Linear Dance"
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Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
"Linear Dance" competition
. .
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
English Translation of relevant info in the press release:
Tokai Railway Company (Headquarters: Nagoya City, Aichi Prefecture; President: Shin Kaneko) and Benesse Corporation (Headquarters: Okayama City, Okayama Prefecture; President: Hitoshi Kobayashi; hereinafter referred to as "Benesse") will carry out a tie-up project between trains popular with children and "Shimajiro", the brand character of "Kodomo Challenge". (Benesse) will carry out a tie-up project between a train popular with children and "Shimajiro", the brand character of "Kodomo Challenge". Benesse has created the "Linear Dance", which depicts the Linear Chuo Shinkansen, the world's fastest train, travelling at a speed of 500 km per hour.
JR Tokai will also be holding a dance competition, inviting visitors to submit videos and photos of themselves dancing the Linear Dance. The 15 pairs of 60 winners will take a ride on the Superconductivity Linear. JR Tokai would like to invite you to submit videos and photos of you enjoying the "Linear Dance" with your family and friends.
1. "Linear Dance
Location
Shimajiro Channel (Benesse's official YouTube channel)
URL: http://shimajiro.jp/lineardance/
Linear Central Shinkansen Channel" (JR Tokai's official YouTube channel)
URL: https://youtu.be/INDtf2r0bfI
(2) Publication period
28th March 2023 (Tuesday) - 27th June 2023 (Tuesday)
(3) Content
Shimajirou and his friends dance to express the features of the Linear Central Shinkansen, such as "speed", "floating" and "repulsion of magnets", to stimulate children's curiosity.
The dance includes choreography that allows parents, children and friends to dance together as if the S and N poles of a magnet repel each other, and is a fun way to get children interested in the properties of linear motion while moving their bodies. In addition to a rhythm that makes people want to dance together, the lyrics include keywords that make people want to hum along, such as "Choucho Choucho Superconductivity".
2. "Linear Dance Competition
1) Application guidelines
Participants can enter the competition by posting a video or photo of themselves doing the Linear Dance on Twitter or Instagram using #LinearDance.
Only one part of the dance is eligible.
Multiple entries per account are allowed.
For more information, please visit the following website
https://linear-chuo-shinkansen.jr-centr ... neardance/
2) Submission period
Monday, 3 April 2023 - Sunday, 14 May 2023
Prizes
The winning 15 pairs of 60 people will be invited to experience a ride on the superconducting linear train.
The ride will take place in summer 2023. Winners will be contacted separately.
Up to 4 people per winning account (4 people under the age of 7 can ride with an accompanying adult).
4) Other
Superconductivity Linear
The videos and photos submitted, as well as those of the winners at the Ride Through event, will be used in JR Tokai's PR video for the Linear Central Shinkansen Line.
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
. .
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
. .
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
"Linear Dance" competition
. .
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
English Translation of relevant info in the press release:
Tokai Railway Company (Headquarters: Nagoya City, Aichi Prefecture; President: Shin Kaneko) and Benesse Corporation (Headquarters: Okayama City, Okayama Prefecture; President: Hitoshi Kobayashi; hereinafter referred to as "Benesse") will carry out a tie-up project between trains popular with children and "Shimajiro", the brand character of "Kodomo Challenge". (Benesse) will carry out a tie-up project between a train popular with children and "Shimajiro", the brand character of "Kodomo Challenge". Benesse has created the "Linear Dance", which depicts the Linear Chuo Shinkansen, the world's fastest train, travelling at a speed of 500 km per hour.
JR Tokai will also be holding a dance competition, inviting visitors to submit videos and photos of themselves dancing the Linear Dance. The 15 pairs of 60 winners will take a ride on the Superconductivity Linear. JR Tokai would like to invite you to submit videos and photos of you enjoying the "Linear Dance" with your family and friends.
1. "Linear Dance
Location
Shimajiro Channel (Benesse's official YouTube channel)
URL: http://shimajiro.jp/lineardance/
Linear Central Shinkansen Channel" (JR Tokai's official YouTube channel)
URL: https://youtu.be/INDtf2r0bfI
(2) Publication period
28th March 2023 (Tuesday) - 27th June 2023 (Tuesday)
(3) Content
Shimajirou and his friends dance to express the features of the Linear Central Shinkansen, such as "speed", "floating" and "repulsion of magnets", to stimulate children's curiosity.
The dance includes choreography that allows parents, children and friends to dance together as if the S and N poles of a magnet repel each other, and is a fun way to get children interested in the properties of linear motion while moving their bodies. In addition to a rhythm that makes people want to dance together, the lyrics include keywords that make people want to hum along, such as "Choucho Choucho Superconductivity".
2. "Linear Dance Competition
1) Application guidelines
Participants can enter the competition by posting a video or photo of themselves doing the Linear Dance on Twitter or Instagram using #LinearDance.
Only one part of the dance is eligible.
Multiple entries per account are allowed.
For more information, please visit the following website
https://linear-chuo-shinkansen.jr-centr ... neardance/
2) Submission period
Monday, 3 April 2023 - Sunday, 14 May 2023
Prizes
The winning 15 pairs of 60 people will be invited to experience a ride on the superconducting linear train.
The ride will take place in summer 2023. Winners will be contacted separately.
Up to 4 people per winning account (4 people under the age of 7 can ride with an accompanying adult).
4) Other
Superconductivity Linear
The videos and photos submitted, as well as those of the winners at the Ride Through event, will be used in JR Tokai's PR video for the Linear Central Shinkansen Line.
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04
. .
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04