[JP] JR Tokai Maglev Marketing

User avatar
latestnews
Posts: 156
Joined: 1. Oct 2021, 13:44

[JP] JR Tokai Maglev Marketing

Unread post by latestnews »

JR Tokai and Benesse to hold competition for a "Linear Dance"

.
2023-04-04_JR Tokai Linear Dance
2023-04-04_JR Tokai Linear Dance
.
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04


"Linear Dance" competition

.
000042634.pdf
2023-04-04_JR Tokai Press Release (in Japanese)
(319.41 KiB) Downloaded 21 times
.
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04


English Translation of relevant info in the press release:


Tokai Railway Company (Headquarters: Nagoya City, Aichi Prefecture; President: Shin Kaneko) and Benesse Corporation (Headquarters: Okayama City, Okayama Prefecture; President: Hitoshi Kobayashi; hereinafter referred to as "Benesse") will carry out a tie-up project between trains popular with children and "Shimajiro", the brand character of "Kodomo Challenge". (Benesse) will carry out a tie-up project between a train popular with children and "Shimajiro", the brand character of "Kodomo Challenge". Benesse has created the "Linear Dance", which depicts the Linear Chuo Shinkansen, the world's fastest train, travelling at a speed of 500 km per hour.

JR Tokai will also be holding a dance competition, inviting visitors to submit videos and photos of themselves dancing the Linear Dance. The 15 pairs of 60 winners will take a ride on the Superconductivity Linear. JR Tokai would like to invite you to submit videos and photos of you enjoying the "Linear Dance" with your family and friends.

1. "Linear Dance
Location
Shimajiro Channel (Benesse's official YouTube channel)
URL: http://shimajiro.jp/lineardance/
Linear Central Shinkansen Channel" (JR Tokai's official YouTube channel)
URL: https://youtu.be/INDtf2r0bfI

(2) Publication period
28th March 2023 (Tuesday) - 27th June 2023 (Tuesday)

(3) Content
Shimajirou and his friends dance to express the features of the Linear Central Shinkansen, such as "speed", "floating" and "repulsion of magnets", to stimulate children's curiosity.

The dance includes choreography that allows parents, children and friends to dance together as if the S and N poles of a magnet repel each other, and is a fun way to get children interested in the properties of linear motion while moving their bodies. In addition to a rhythm that makes people want to dance together, the lyrics include keywords that make people want to hum along, such as "Choucho Choucho Superconductivity".

2. "Linear Dance Competition
1) Application guidelines
Participants can enter the competition by posting a video or photo of themselves doing the Linear Dance on Twitter or Instagram using #LinearDance.
Only one part of the dance is eligible.
Multiple entries per account are allowed.

For more information, please visit the following website
https://linear-chuo-shinkansen.jr-centr ... neardance/

2) Submission period
Monday, 3 April 2023 - Sunday, 14 May 2023

Prizes
The winning 15 pairs of 60 people will be invited to experience a ride on the superconducting linear train.
The ride will take place in summer 2023. Winners will be contacted separately.
Up to 4 people per winning account (4 people under the age of 7 can ride with an accompanying adult).

4) Other

Superconductivity Linear

The videos and photos submitted, as well as those of the winners at the Ride Through event, will be used in JR Tokai's PR video for the Linear Central Shinkansen Line.

Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04

.
000042634.pdf
2023-04-04_JR Tokai Press Release (in Japanese)
(319.41 KiB) Downloaded 21 times
.
Source: JR Tokai press release (in Japanese) Accessed: 2023-04-04

User avatar
Miss Maglev
Posts: 381
Joined: 23. Apr 2021, 13:30

[JP] JR Tokai Maglev Marketing: Project too difficult?

Unread post by Miss Maglev »

Dance and you'll be invited to the Linear Linear JR Tokai calls for videos, but "too hard"?

JR Tokai, in collaboration with Benesse Corporation, is calling for photos and videos of dances representing the Linear Central Shinkansen Line. The 15 pairs of 60 people selected for the competition will be invited to experience a ride on the Yamanashi Linear Test Line.

Entries can be submitted via Twitter or Instagram. Post photos and videos using the hashtag #LinearDance. Entries from private accounts are not eligible. The experience will take place in the summer and a maximum of four people per group can take part. The deadline for applications is 14 May.

A sample video is available on both companies' Youtube channels. The video is 2 minutes 50 seconds long. The Children's Challenge character "Shimajiro" and other characters are dressed in costumes resembling linear trains and dance to express the features of the Linear Central Shinkansen, such as speed, levitation and magnetic repulsion. A video showing TOICA character 'Hiyoko' and 'Naruri-chan', the official vtuber of Shinkenzemi Junior High School, dancing has also been available since 28 April.

According to JR Tokai, the company began accepting applications on April 3, but as of April 20, the total number of confirmed applicants was 13 couples. The company said, "Was the linear dance too difficult?" However, the company is encouraging people to apply, saying that "if you are selected, you will be able to experience a ride on a linear train".

Translated from Japanese News, Masaaki Sato: https://www.traicy.com/posts/20230429267957/ Accessed: 29 Apr. 2023.

.
2023-04-29_JR_Dance
2023-04-29_JR_Dance
cap11[1].jpg (65.91 KiB) Viewed 3094 times
.
https://www.traicy.com/wp-content/uploa ... /cap11.jpg Accessed: 29 Apr. 2023.
頻繁に日本で、頻繁にヨーロッパで。ツイッターはたまに。フェイスブックやWhatsappは使わない。

Post Reply